Topic: Storytelling in the Digital Age
Plato said that "storytellers rule the world". A lot has changed since his times, but a lot has stayed the same — including the impact that well crafted stories can make in moving people towards our point of view.
Not too long ago, when planning some communication — our choices of where to put our message was pretty limited. Today the opposite's true. But while the range of ways that we can reach our audiences has exploded, people's general attention span is falling in the other direction — making clear and compelling messages all the more vital. Enter the opportunity for enhancing our storytelling smarts; and learning simple, proven narrative structures to attract that increasingly rare attention and stimulate a readiness for action.
Snapshot: Workshop prompts, tools + resources
Core content covered:
• Understanding the structures to stories
• 3 key frameworks to use time and time again
• Economy with words
• Balancing the functional with the emotional
• The power of reframing
• Working in threes to boost memorability
Delve into some of the thinking, sources and resources that support and shape our workshops, pathways and tools on this topic — openly shared, and regularly updated here.
Build this skill in your team
How we can help
Delivered in-person, virtually or hybrid — our expert facilitators will engage and energise your team around the topic, enabling them to collaboratively apply things to what's real for them right now.
Accessible on our platform, or imported to your own — blended, social and experimental learning pathways bring development to life at any pace preferred.
Bitesize digital and physical tools keep core concepts covered in minds, hands and conversations — all within the flow of work.